Network World Media Kit

Over the past 6 years, IT Roadmap Conference & Expo has built a reputation as the premier regional IT event. Like all successful events, we continue to seek ways to add more value for our attendees and sponsors. In particular, we want to provide you with more opportunities to engage in a meaningful way with IT decision makers before, during and after IT Roadmap. To that end, I'm pleased to announce some exciting enhancements for 2011!

Expanded Branding
IT Roadmap will become branded as an IDG Enterprise event, leveraging the collective brand strengths and editorial expertise of not only Network World, but also CIO, Computerworld, CSO, InfoWorld, and ITworld. Technology areas that are of utmost importance to IT Roadmap attendees – cloud, virtualization, management, security, data center, applications, wireless, unified communications and more – will also appeal to the expanded audience across the IDG Enterprise brands.

Content Advisory Board
Comprised of IT executives and professionals, and led by IDG Enterprise’s Events Content team, a select number of sponsors will help shape the content and agenda throughout 2011. This ensures the content continues to hit the right mark with IT decision makers.

New Sponsorships
We completely revamped the sponsorships with 4 new levels of involvement - Underwriter, Official Host, Contributing Sponsor and Exhibitor. Here's a glimpse at a few new benefits:

• High visibility keynotes - two 30-minute keynotes with ability to broadcast live across the globe
• Track ownership - 100% share of voice, we do all the heavy lifting for you (analyst, content development, end user case study), panel participation for your speaker
• Business Technology Briefings - present your case study, demo a product, showcase your customer, the stage is yours for 30 minutes
• Pre-event appointment setting - increase the value of your time at the event
• Private dinner or luncheon with select prospects - hosted by an IDG Enterprise moderator
• Post-event webcasts - extend your sponsorship value and generate more leads post-event
• Custom exit survey questions - conduct a quick survey of the IT Roadmap audience with a customized question

To discuss 2011 sponsorships, please contact your Network World sales representative, or one of the following event experts listed below, or drop me a line directly at adamato@nww.com.

Eastern Region:
Mike McGoldrick, Regional Account Director, Events - mmcgoldrick@nww.com

Western Region:
Brian Klunk, Regional Account Manager, Events - bklunk@nww.com

Cheers,
Andrea