Network World Media Kit

Last month, PRSourceCode unveiled their annual study and announced the top three publications who won the Top Technology Trade Publications category. The study surveyed almost 150 Tech PR professionals and asked what publications are the most influential media outlets. We're proud to announce that Network World ranked in the TOP THREE tech trade publications — proving Network World continues to be a primary source of top notch tech information for IT decision makers, IT marketers and Tech PR professionals.

Over the past year, Network World has conducted quarterly Harvey Readership studies. We've consistently found our readers to SPEND OVER AN HOUR READING the average issue of Network World. This time spent reading an issue becomes the catalyst for over 94% of readers to take one or more actions, such as visiting advertiser websites and requesting more product information from a company sales representative.

And most recently, IDG Enterprise released its annual Role & Influence of The Tech Decision Maker study. Guess which medium is considered #1 to IT Management & Professionals looking to keep up-to-date with new technologies to better do their jobs? Print! For the third year in a row, publications remain the top source for IT, with content sites coming in a close second.*

Though in recent years IT marketers have not invested as heavily in print as they have in the past, we at Network World continue to be committed to providing world-class content and insight on the latest trends and technologies that help IT executives & professionals make the most informed decisions. Delivering this information through a print publication, along with our content site and IT Roadmap events, gives IT the information they need at the right time, and in a variety of formats they prefer.

As you're thinking through your marketing plans in the coming months and into 2012, consider adding print into the mix. You'll be guaranteed to reach IT decision makers who are actively engaged in learning about new technologies, trends and the IT vendors who matter most as they build out their plans in the coming months.

Best,
Andrea

*For more information on the 2011 Role & Influence Study, please contact me directly at adamato@nww.com for details.